If you still need me after this, I didn’t do my job.

Last week I did a BRAND x SYSTEMS collab with Jamie Cox.

She took over my list, I took over hers, we all had fun.

10/10 would do again. 😌

And as much as I want to move onto a new topic, I actually still cannot STFU about how branding and systems are intertwined.

If it wasn't clear last week: your brand falls apart fast if it’s not backed by systems.

Just this week, I was mapping out a client's Offboarding process.

As soon as we started, she said: “If they still need me after this, I’ve done it wrong.”

Her brand is VERY centered around helping women and femme business owners feel empowered and autonomous after working with her.

Her brand is loud and clear: Confidence, not dependency.

Which means, they shouldn't need her after the project is completed.

So we mapped out an offboarding process that includes deliverables with heavy documentation and training.

(Hey! sounds a lot of like my offboarding process 😘)

We also discussed the follow up email series emphasizing that they only need a maintenance package with her if they truly don't have the time or desire to make updates or changes themselves.

Otherwise, they have everything they need when the work is done.

If your brand says empowerment but your clients panic the second you step away… we’ve got a systems mismatch.

If you want to ensure your brand is strongly reflected in your systems, you and I should chat 😜

Apply to work with me HERE!