My dreamy week in NYC

A break from our regularly scheduled programming, to gush about all of the IN PERSON biz bestie hangs I had last week <3

I felt so much community and care, experienced so much joy just talking shop with other business owners, and had a few big “AHA” moments that will have a major impact on how I run my business. I am a virtual coffee chat queen, but there is something so different about being with each other in person.

I started the day having breakfast with Jac White.

I am REALLY excited about one of her newer services - The Close Call. The concept is simple yet genius, I can’t believe I haven’t seen an offer quite like this before: She reviews the recording of your sales call and then provides custom feedback. 👩‍🍳💋👌


Next, I met up with Jade Pruett for coffee.

She and I Voxer so much now, it was amazing to finally meet in person!!! I love hearing the latest updates about her newest company: MetaMonster. I already do heavy marketing for my business through my weekly newsletter and blog, and soon I will be utilizing MetaMonster to ensure my content is optimized for SEO & AI 🤖

Then I headed over to lunch and a Dreamers + Doers event with Ciara Siegel & Faith Morris.

Ciara is a current client of mine, and this week she officially opened the doors to The Brand Builders Bootcamp!!! It was such a high to see her first applicants sign up in REAL TIME while we were having lunch together!

I have been working with Ciara for months to help build the backend systems so this Bootcamp runs smooth as silk once it starts. Having spent so much time inside of Ciara’s biz recently, I have been able to see firsthand the care and extreme detail she puts into tailoring branding and messaging for her clients.

I am so impressed with how she was able to turn her 1:1 service into something that allows members of her Bootcamp to create SHARP positioning themselves with her close guidance. It’s the best of both worlds: Ciara’s strategy and guidance, but the ability to take ownership and make your branding your own.

It was soooo good to see Faith in person this week after working on a big project with her earlier this year. Faith calls herself the second brain for founders with small teams, and after working with her I KNOW that’s true.

If you’re eyeing your next hire, check out her Hiring Prep & Audit. In one month, she helps you figure out who to hire next and how YOUR role shifts once they’re in. 🧠

I ended the day with dinner with Lynn Juang

I don't even have a photo because our convo was TOO ENGROSSING!

Lynn and I both have a background in the art world, so we really connect on the intersection between business and creativity.

Lynn waxed poetic about how creative teams are often too siloed from the rest of the team, and how Operations can do a better job of bridging the gap.

And since I’ve shifted to working with creative agencies that have teams (instead of just solopreneurs), she gave me SO much to chew on: how I bring teams into my work, how to get their buy-in, and how to set them up for success once I start designing their training.

She even helped me come up with a new title for myself (ANNOUNCEMENT COMING SOON).

It's been a while since I've had a day that inspired me to think about my own business in new ways.

I’ve already made so many updates to how I work with agencies so I can go deeper, and now I have even MORE ways to upgrade the work.

Quick refresher on what I do: I map how your agency runs today, from the first sales call through offboarding. Then I build the tech stack and central hub that holds it all, and I train your team so it sticks.

I do the strategy AND the build, and I stay until your team is running it on their own. You get to stop being the person everyone pings for answers.

Here’s what’s new for 2027:

🎤 Team interviews. Before I build anything, I’ll talk to the people doing the work every day. They know exactly where the process snags, and I want to hear it straight from them.

🎓 Training designed for YOUR team. I’ll build it around what your people will be running and how they learn, so it fits like it was made for them (because it was).

🔧 A new+improved maintenance package. When our 6 months wrap up, your agency keeps growing. This keeps me in your corner to check in and tune things up as your team changes.

If you want to work with me in the new year, apply to work with me today.

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