What this $25k coaching program got wrong
“For $25k, she should have known everything about me.”
I still think about a conversation I had with a client while I was building her membership database in Airtable.
She told me she once paid TWENTY FIVE THOUSAND DOLLARS to be in a group coaching membership, and was reflecting on her experience while I helped her build her own membership.
“For that price,” she said, “that coach should have known everything about me. But she didn’t.”
And she wasn’t wrong.
There are a few ways to make more money from an offer:
High ticket, fewer clients.
Lower ticket, more clients.
And in some situations, a combo of both)
When you have fewer clients at a higher price point, it is possible manually onboard clients a few times a year and still give them that HIGH QUALITY experience.
But the moment you’re serving multiple people at once, everything falls apart breaks when you don’t have systems.
You physically do not have the time to track everyone.
Your team doesn’t either - unless you’re hiring one person per client (you’re not, that's not how math works).
Soooooo
things slip.
context gets lost.
People wait for next steps.
Clients feel like just another name on a list - even when they’re paying a premium.
When you charge higher prices, your client experience has to be a cut above.
Which means you need to be present with your clients - not stuck sending forms and follow-ups.
So for this client, we built out an Airtable database that
1️⃣ Automates onboarding so members can start as soon as they purchase.
2️⃣ Track ALL KINDS of data about every member, so my client can interact with each member in a meaningful way.
She knows what's going on with the community as a WHOLE, as well as each member INDIVIDUALLY.
3️⃣ Created automated reminders.
Someone completed their homework three months in a row? My client can reach out with a custom CONGRATS!
Someone missed 3 calls in a row? My client can reach out with a custom - everything OK?
Regardless if you are onboarding one client a month or 300 clients a month - the right systems reduce your workload and raise the quality of your offer.
If you want your backend to match your pricing (and your clients to feel the difference) book a process mapping session with me.
Let’s build the systems that make your offer run smoothly, no matter how many people you’re serving.
👉 Apply to work with me HERE!
