what to keep in your head, what to keep in the computer
My dad used to tell me this one Einstein story a lot when I was a kid (yup, I'm bringing in smart-guy-big-guns for this one):
"Einstein was once asked how many feet are in a mile. Einstein's reply was 'I don't know, why should I fill my brain with facts I can find in two minutes in any standard reference book?' "
Einstein, famous smartie pants, whose name is interchangeable for the word "genius", did not memorize facts he could simply look up.
As a CEO, you have so much to keep in your head, and you only have so much room.
Here are a few things, specifically, that should absolutely not be living in your head rent-free:
The order of operations when onboarding a new client.
Which client owes you what - answers, an invoice, log in credentials.
What a team member should be doing at any given moment.
Instead, here's where all of that should live:
Onboarding, fully automated.
Client reminders for everything they owe you - automated too.
All tasks and work living in a project management tool that keeps your team on track and shows you, at a glance, who is doing what and when.
When your brain stops holding the things a system can hold for you, you get to do the actual genius work.
Smart guy shit!
If you feel like anything less than a genius while delivering your services to clients, it's time to implement REAL systems in your business - not something duct taped together incrementally over the years.
The people I build for don't have to carry all of this in their heads. They've got the infrastructure to back them up. If you're ready to build that, you know where to find me.
