building a sales process that *isn't* icky

The second she described her sales process, I knew what was up.

"I offer a discount if they say yes on the call," she said.

Girl

"Can I make a guess?" I asked. "Your business coach told you to do this and you don't feel awesome about it."

I sit in the silence - her mouth twists a bit but her eyes are thoughtful.

"Yes she did, and no, I really don't."

I know this because I've been there AND I've seen it countless times before.

I've process mapped probably thousands of sales flows at this point.

And you can almost always tell when a process grew out of years of trial and error and what feels right

VS

a business coach repurposing hustle-culture sales tactics from 2020.

Pressure tactics (the sign-now discount, the "this price disappears at midnight" countdown) come from fear that the offer won't hold on its own - and babes, you don't need that!

So I asked her: "If someone needs 24 hours to sit with your proposal and then changes their mind, are they really someone you want to work with?"

"...no."

So we rebuilt her sales process from a place of confidence, not fear.

She still has a proposal expiration (because availability and prices change).

She has a follow-up email sequence that feels like care instead of desperation.

Nobody has to feel gross about it.

If your sales process has been giving you that low-key icky feeling every time you hit send, your gut is NOT wrong.

A good sales process should feel like an invitation.

If it feels like a trap, it's a trap!

The client experience I build with my folks covers the whole arc: from how someone decides to work with you to how they feel after you've delivered.

If any part of that arc feels off, that's where we really dig in!