How I doubled the revenue from my main offer
This week, I’m talking about the moment I realized I finally hit six figures in my business: what I learned, and how I’m improving next year.
👉 If you missed the first email, you can catch up HERE.
Hitting my first 6-figure milestone felt so cool.
But understanding how I got there is what makes it repeatable (and improve-able)
💡 Let's dig in!
2025 Revenue breakdown:
Projected Gross Revenue: ~$115,000
Retainer work: 44%
Offer Optimization projects: 37%
Dubsado VIP Days: 8%
Now let’s compare that to last year 👇
Actual Gross Revenue: ~$87,000
Retainer work: 60%
System Builds: 19%
Dubsado VIP Days: 6%
I earned roughly the same amount of money from retainer work both years, but my total revenue was higher.
💡 My growth came from DOUBLING the revenue of my main offer.
I transformed my Systems Builds into what’s now my Offer Optimization package
and sold more of THAT.
My goal for 2026:
Make my Offer Optimizations 60% of my revenue.
❓How'd I do it?!
👉 I figured out the structure of my offer.
I finally leaned into a framework and something specific that I was able to turn into a repeatable process.
✨ Killer branding. Big shoutout to Emily Paulsen of Electric Collab
My brand does a lot of heavy lifting in making my work easy to talk about and easier to sell.
💌 Relationship marketing. I track and nurture every lead, referral partner, and contact in my Automated Relationship Database.
This keeps me top-of-mind with the right people, without feeling robotic.
🧩 Strong systems. (DUH!) Every build, every SOP, every automation meant I could take on major projects without a team.
Systems are what let me deliver consistently, keep clients happy, even when I was burning out.
I cut the fat in my process
automated the boring stuff
and designed processes that support a top-tier client experience, even as a solo strategist.
My husband (and assistant!) Rob helps with admin a few hours a week, because I documented everything. Otherwise, I don't need a team yet - just efficiency.
❓OK, so.... NOW WHAT?
Next email, I’ll share what I’m keeping, what I’m cutting, and how I plan to do this again next year… but better.
In the meantime, this is your reminder 🗣️ all of the systems I design & build start with the same thing: Process Mapping.
I’m only taking on two more Process Mapping Sessions before I close my books for the year.
This 60-minute session:
👀 Brings clarity to what’s really happening behind the scenes of your offer.
⚡ Pinpoints inefficiencies and gives you a clear plan to streamline.
💻 Recommends tech that cuts busywork and frees you up for high-impact work.
You’ll walk away with:
→ A visual map of your offer’s process.
→ A plan to streamline it.
→ Tech recs that eliminate duct-tape fixes so you can scale with ease.
