What I'm working on RIGHT NOW to grow my business.
This time two years ago, I hit a sudden surge of growth I wasn't expecting.
I got a lotta new clients, fast!
Exciting!
It took me a year too long to accept that I also needed to grow my team to take on the projects I was booking. I felt the quality of my work slip and my stress level rise as I attempted to meet the demands of the work I had booked for myself.
I knew I could take on fewer projects, but to be honest that just DID NOT SEEM FUN!
So I had to move to STEP 2 - Get More Team!
I now have a few contractors that allow me to take on more clients, bigger projects, and deliver faster.
So now I am working on Step 3 and 4 simultaneously:
Step 3: Revisiting my positioning.
I hired the incredible Jamie Cox to help me with my positioning. We started with a Calibration Session to help me wrap my head around how to talk to the CEO's of Creative Agencies about the new level of work I am doing.
That lead to an ever bigger project with Jamie - now she's helping me go even deeper on how I position my marketing and content, pricing and offers, client experience, business development, boundaries, and MORE.
She always gives me SUPER actionable steps to take now, as well as Big Brain stuff to think about and work towards a year from now. I'm feeling more excited than ever about where my business is going and what it will look like in 2027.
Step 4: Upgrading my systems.
At the same time, I'm revamping the Systems in my own business.
I reworked my entire onboarding process so it better supports my delivery and offboarding,
my delivery is being tweaked,
and Jamie is giving me a lot of great ideas on how to make my offboarding more robust, lead to longer lasting client relationships, and more repeat projects.
Once I complete ALL of these steps...
Step 1: Get more clients.
Step 2: Get more team.
Step 3: Revisit my positioning.
Step 4: Upgrade my systems.
I'm sure I will need to start right back at the beginning again :) and so it goes!
Growing a team to take on a new level of work is obvious.
Upgrading your systems to support a bigger team or a new level of client experience might be less obvious.
If you are an agency owner that’s been scaling - hiring a team to serve your growing client roster - but you HAVEN'T updated the systems to run your business to match your growth...
You WILL feel the quality of the work you deliver creaking from the pressure.
In less than 6 months, I will fix the inefficiencies in your business so you can continue to serve more clients, grow your team, and deliver your best work.
It took me a year too long to accept I needed more team. Please don't spend a year too long on your systems.
Step 4 is the work I do for agency owners. I get inside your head, map how your work gets delivered, build the systems around it, and train your team until they can run it without you.
So when you loop back around to Step 1 (and you will!), your business is ready for the next surge, and it won't knock you flat like mine did two years ago.
If that's the step you're on, apply to work with me today.
